How To Elevate Your Social Media In 2021

The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway — when you’re in a building on the side of the road. It’s tough going.

The only way to succeed with social media in 2021 is to make sure that your social media posts stand out in…


Your 90 Day Post Covid Marketing Roadmap

The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the country, creating economic uncertainty and record unemployment in the process. For a lot of businesses, that meant taking a new approach to marketing.

Now, almost a year into the pandemic, the road ahead is clearer than it was then. However, even with multiple new vaccines being distributed and an end in sight, we still have a rough road ahead in many ways. …


Let’s Talk About How To Promote Your Business With TikTok

Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the newest social media platform where users create and share 15-second videos known as TikToks. While a lot of the content includes lip-syncing or dancing, more local businesses who target young audiences are turning to TikTok as a way of connecting with potential customers.

You might be thinking, great — how do I do that? I know nothing about TikTok! Not to worry. We’re…

Why Do Colds Cause Tooth Pain?

The typical common cold can last anywhere from seven to ten days. Considering that adults on average suffer from two to three colds each year, that’s a lot of congested misery. But did you know that tooth pain is a common cold symptom as well? Surprised? While it might seem strange that a common illness like a cold or the flu can also cause discomfort in your mouth, there are some interesting reasons colds and teeth are related. …

Covid Dental Marketing

Marketing is always changing and the changes we saw in 2020 have been profound, mostly because of the COVID-19 pandemic. We’ve all had to adjust our work and home lives as a result.

With more people working from home and budgetary concerns at the forefront for most consumers, you might be thinking that SMS marketing isn’t as important as it used to be. (SMS marketing is also called mobile marketing: SMS stands for Short Message Service — essentially texting.) …

Dental Marketing Plan

Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target patient audience without breaking the bank.

You already know the basics of email marketing, but you may not know how to get the most for your email marketing investment. Here are 10 tips from email marketing pros to help you.

1. Maintain Your List

Email list hygiene is a must if you want to avoid wasting money. Some people aren’t going to open your emails…

Dental Marketing Plan

You already know that content marketing is widely considered to be essential for your dental practice. Maybe you’ve already got a dental practice blog that gets some organic traffic.

What’s next?

The sad truth is that most local practices aren’t blogging about the right things in the right way. As a result, they’re losing patients that are going to their competitors.

If your dental practice blog is getting minimal traffic, you might be tempted not to post often or even to write it off entirely. That’s a mistake. …

Ian Cantle

Ian Cantle is the founder and Chief Marketing Strategist at Outsourced Marketing Inc. and Dental Marketing Heroes. He's an expert in Marketing, SEO, Web Design

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